Jenna Bush Hager is launching a new book club. But don’t worry—it won’t take the place of her popular Read With Jenna group! Her new book club, Thousand Voices Books, is being launched in collaboration with Bumble.

Bumble BFF has recently introduced a brand-new feature to make it easier than ever to connect with people with similar interests. The app is introducing BFF Groups: searchable, joinable groups themed around IRL hobbies and interests. There are groups for hiking, trying new restaurants, and, of course, book clubs.

The groups can be a forum for connecting online with like-minded people, and they can even serve as a launching point for organizing IRL group meetups around a shared interest.

Jenna’s new Thousand Voices Books is one of these BFF Groups. Her new book club, BFF Group, is a place to discuss the releases Jenna publishes through her new publishing imprint, Thousand Voices.

Thousand Voices focuses on debut authors and emerging voices, so the books will always be new. The first title Thousand Voices released was Conform by Ariel Sullivan in October 2025, and several more are on the way.

This new Jenna Bush Hager book club won’t replace the popular Read With Jenna book club, which will continue announcing monthly picks. But if you want more book recommendations from Jenna than her monthly pick for the TODAY show, you can participate in both clubs for even more fun! Thousand Voices Books will be a new way to chat Jenna’s recommended reads in a more intimate environment—and you just might make some new friends doing it.