ALIX Earle was caught in an awkward spot being asked questions about rival Alex Cooper on live TV.

The star was being interview by host Craig Melvin on the Today show, and couldn’t dodge questions about a rumored feud.

Sitting down together, Craig asked: “There’s been this back and forth between you and another internet personality, a podcaster as well.

“Seems to be a bit of online beef there. What’s actually happening? What’s really going on?”

Alix responded awkwardly, doing her best to avoid the question and maintain a light tone.

She said back: “You know, well, I’m trying to keep things pretty positive today.

“You know, we don’t have that much time here, honestly.

“And also, you know, it’s like, why ruin such a good day with something not so great?”

Craig kept digging though, hoping to get some answers. He then persisted: “But is there legitimate, is there some sort of legitimate contentiousness or has it all been exaggerated?”

A careful Alix then replied with: “It’s exaggerated. I love everyone.”

Fans of the star watching the moment took to Instagram to share their thoughts on the interaction.

One user said: “Great response wow.”

A second shared: “Her PR team did a great job with media training haha.”

A third added: “Listen, I’m glad Craig went for it.”

The fallout between Alix and Alex began after business disputes and tensions led to the removal of Alix’s ‘Hot Mess’ podcast being removed from Alex’s Unwell Network.